How to Create a Learning Culture
Finding, training and — maybe most important of all — keeping great workers is one of the biggest obstacles to growth that floral profressionals face. This month in Floral Management, Glenna Hecht, an HR expert, shares insight on how you can create a “learning...How a Longtime New York Shop Found a (New) Groove
When the Palliser brothers came together in 2015 to help find a new groove for their family’s longtime New York business, they faced increased competition, high customer expectations and a changing retail landscape. This month in Floral Management, we chart how...Year-End Tax Tips for Florists
As year-end approaches, many of my florist clients begin to ask questions about what they should do to prepare. The most common question: How do I reduce my taxes? Here are some tips based on my experience working with floral industry businesses. Questions of Profit...Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers leading into the busy holiday season. Nielsen’s Florist & Garden Shop in Darien, Connecticut, a two-time winner of Floral...With Far-Reaching Public TV Show, J Schwanke Wins ‘Marketer of the Year’
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of the Year honors. The award, sponsored by Design Master color tool, inc., recognizes excellence in marketing and comes...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.