How to Handle Customers Who Ghost You
Each month in Floral Management, we share a common question from our members, and the legal advice from Jessica Summers of Paley Rothman, a Bethesda, Maryland, law firm that offers SAF members free consultations. In the March issue, we tackled the question of what do...What Planners Want
Although brides have plenty of online planning tools at their disposal, many prefer the guidance of a professional. According to Wedding Wire’s latest Newlywed Report, 31 percent of couples last year hired a wedding planner, up from 19 percent a decade ago....International Design Competition Comes to Philadelphia
During the final round of the FTD America’s Cup design competition last summer, Katharina Stuart, AIFD, CCF, had reality TV on her mind — namely the fast-paced cooking contest “Chopped.” “I kept thinking of how the contestants transform their basket of ingredients,”...What’s the Best Way to Account for Charitable Contributions?
Every year you likely get many requests to donate to good causes. Retail florists seem to be especially popular targets for charitable organizations because everyone wants centerpieces or other flowers at their event. Why Give, Anyway? There’s no doubt you will be...Extended Interview: Scott Levin and Tom Moeller
Top executives from FTD share what they’ve learned from leadership changes and restructuring, how they’re responding to rising expectations in customer service and the future direction of the company. In the January issue of Floral Management, we talked with 16...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.