Michigan Floral Association Names Dwight Larimer AAF, PFCI, to Hall of Fame
A visionary who helped transform the way florists and wholesalers think about, use and merchandise color was recently named to the prestigious Michigan Floral Foundation Hall of Fame. Dwight Larimer, AAF, PFCI, president of DESIGN MASTER color tool, inc. in...Cut Out Comparison Shopping
Have you ever tried to comparison shop among mattress stores? It’s difficult and that’s by design, argues Mark Anderson, founder and president of FloristWare, and a contributing writer for Floral Management magazine. http://online.qmags.com/FLM1017#pg16&mode2...President Trump Signals Support for Mandatory Use of E-Verify
When President Trump laid out his general approach to immigration reform last week, he included in his principles mandatory E-Verify in the hiring process for all employers. Legislation that would do exactly that also was introduced in the House of Representatives...Can an Outside Hire Grow your Family Business?
Brad Denham, a founding partner in Arizona Family Florist in Phoenix, remembers attending his first Society of American Florists convention and marveling at the long history of businesses around him. Before long, he and his wife were on track to have a...Florists Create Memorial for Las Vegas Shooting Victims
For floral designers attending a four-day wedding conference in Las Vegas this week, shock over the country’s deadliest mass shooting quickly gave way to action. Marisa Guerrero, AIFD, of Debbie’s Bloomers in El Paso, Texas, was among an estimated 5,000 wedding...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.