More Effective Email Promos in 3 Steps
A weekly email promo might not sound like an earth-shattering sales idea, but for Ashland Addison Florist Co. in Chicago, consistent, well-executed emails have been a real boon for business — to the tune of dozens of arrangements sold within hours of sending each...4 Formatting Tips to Boost Readership
To have credibility and capture business from online shoppers (read: the majority of consumers), you need quality content, whether it’s for your website, blog or e-marketing materials. It’s not all about the words, though. “It also requires crafting our writing in a...Florists in 48 States Plan 225 Local Events for Petal It Forward
Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward plans for Oct. 11. “We are thrilled by the outpouring of enthusiasm by industry members for Petal It Forward,” said SAF...‘Rebound’? Not So Fast.
The headline of our story last week on Hurricane Irma and Harvey and their effect on Florida and Texas had some SAF members saying, “Wait a minute.” “I think perhaps this is a bit premature,” wrote Cheryl Pacheco of Carlson-Wildwood Florist in Tampa, in response to...Trump Administration Moves to End DACA
President Trump announced last week that he would rescind the Obama-era program that protects 800,000 younger undocumented immigrants from deportation. During his presidential campaign, President Trump said that he would “immediately terminate” the Deferred Action for...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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