Use Local Sites to Make Design Collections Pop
Trying to make your local roots more explicit? Why not create a collection of high-style designs based on familiar and popular areas of your city or town? That’s what Gus and Cameron Pappas are doing in Birmingham, Alabama, a city that’s experiencing a dynamic rebirth...Learn the Dos and Don’ts of Damage Control at SAF Palm Beach 2017
Nearly four months have passed since officers forcibly removed David Dao from a United Airlines flight, but the image of the doctor’s bloodied face, the sound of his wails and United CEO Carlos Munoz’s tone-deaf apology for “having to re-accommodate” him remain seared...Captive Content: Beating the Instagram Algorithm
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now features an algorithmic feed that changes based on your own behavior on- and off-network. What this means is that it is...How to Cut Summer Labor Costs Right
Here’s a question florists ask Derrick Myers, CPA, CFP, all the time: How can I cut my labor during the slow summer and still keep my employees for the busier times? “It’s easy for me to suggest florists simply cut employees’ work hours during the slow season to keep...Petal It Forward Follow Up: Spread the News and Say Thank
Your shop’s Petal It Forward event might be over, and now is the time to spread the feel-good news about your flower giveaway. Post about your Petal It Forward event on all of your social media channels with photos of people’s positive reactions to receiving and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.