3 Easy Ways to Build Women’s Day Awareness
Since 1908, March 8 has been designated as International Women’s Day, a celebration of females’ social, economic, cultural and political achievements. Across the pond, Women’s Day has been a boon for growers, wholesalers and retailers — some of whom report even...Check your Gut?
To hire the best team possible, including seasonal workers, give some job candidates a second look, even if they don’t make a sterling first impression. That’s advice from Lou Adler, CEO of the Adler Group, a human resources consulting firm that specializes in...SAF CEO Peter Moran’s “State of the Industry Address”
In his biennial address, SAF CEO Peter Moran shares his perspective on trends happening in the retail, wholesale and production segments of the floral industry and thoughts about how disruptive technologies from other industries may challenge the floral industry’s...Don’t Say This to Your Sales Team
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of the business, say, “I want you to sell flowers”. According to Jason Jordan of Forbes’ Salesforce, that answer isn’t...Premier Products Showcase, Supplier Expo to Foster Connections
Two popular annual events scheduled on the first full day of SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the Ritz-Carlton Kapalua in Maui, are the Premier Products Showcase and the Supplier Expo. “Each year, we get to see, touch and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.