2020 Easter Results

Perhaps buoyed by a better than expected Easter, 95 percent of retail florists responding to a Society of American Florists survey said they plan to be open for Mother’s Day. About 55 percent of respondents to the survey said Easter and Passover sales dropped this year, but in write-in responses, retailers also detailed positive results and how those returns are shaping Mother’s Day plans. Read the full article.

Source: SAF 2020 Women’s Day & Easter/Passover Survey.

2018 Easter Results

Easter and Passover sales were a mixed bag this year. About a third of retailer members responding to the Society of American Florists’ post-holiday survey said sales for those holidays increased; a third saw a decrease. The rest said sales tracked with returns in 2017.

Timing of the holidays played a factor among both florists who saw an uptick and those who saw a dip. Easter Sunday was April 1 and Passover was March 30 to April 7. read the full article here.

Source: SAF 2018 Women’s Day & Easter/Passover Surveyed April 8 to 2,939 retailers. 5.9 percent response rate.

2015 Easter Results

Source: SAF Easter Survey, emailed April 7, 2015 to SAF retailers. 6.0 % response rate.