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How to Create ‘Petite Powerhouses’ for Downsizing Customers

by | Oct 11, 2017 | Business Builder | 0 comments

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The yard, once a marquee element of the American dream home, has lost some of its status in recent years as millennials and baby boomers gravitate to smaller apartments and condos rather than sprawling suburban lots.

That’s not to say these consumers eschew nature. “They love green things and embrace creative ways to bring the outdoors inside,” said Derek Woodruff, AIFD, PFCI, of Floral Underground in Traverse City, Michigan.

Woodruff recently shared three designs that work well in smaller spaces and retail for up to $90. Check out the full story and his designs in Floral Management magazine.

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