Teleflora this week unveiled its new Floral Selection Guide (FSG), sharing the industry’s latest trends and innovations in floral arrangements with its expansive network of professional florists. The new FSG showcases over 300 floral arrangements with a wide variety of completely new designs, along with significant developments, including re-imagined aesthetics that offer a freer, more organic feel and updated bouquet recipes that improve florist profitability. The bouquets are photographed in refreshed and modern settings, providing compelling aspirational imagery and a sense of scale to the arrangements.

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