Pay-per-click advertising is a great way to get your shop in front of online shoppers and to drive traffic to your web site. However, it can get expensive.
Earlier today during a 30-minute Society of American Florists webinar, Timm McIntyre, a product manager at FTD more than 25 years of experience in online marketing, broke down PPC best practices and shared secrets on how SAF members can make better use of the approach.
During the 20-minute session, which included another 10 minutes for Q&A, McIntyre discussed:
- Why your ad shows up where it does (or doesn’t)
- How to show up higher without paying more per click
- How your site affects your ads
- How to let Google do the work for you
If you missed the session, no worries! You (and your staff) can log on anytime to watch the full presentation. Check it out at safnow.org/webinars.
