In the early 2000, Ian Prosser, AAF, AIFD, PFCI, faced competition from all corners, rising delivery costs and the wrong physical space for his business. He wanted to make some changes, and, spoiler alert, boy did he make them. Read more about the dramatic transformation of Botanica International Design & Decor Studio in Tampa, Florida, from a small florist to a weddings and events powerhouse in the March issue of Floral Management.
