The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have found a new normal and business owners have navigated many pressures: inflation, a tight labor market, and record wage increases, to name a few.
How do floral businesses navigate those challenges and forecast for the future, all while growing sales?
In this short video, Oscar Fernandez, director of sales at Rio Roses-Equiflor in Doral, Florida and SAF’s president, shares the resource he’s leaned on for decades.
Amanda Jedlinsky es directora de contenidos y comunicaciones de la Society of American Florists.
