Mary Westbrook, Author at safnow.org

NYC Florist Pops Up in Lux Retail Store

by Mary Westbrook | May 10, 2017 | Floral Industry News

In an effort to spiff up its image with millennial shoppers, an iconic retailer is returning to its floral roots — and including a New York City florist in the campaign. In what the Washington Post has termed a “major marketing and merchandising shift,” Lord &...

Teleflora’s ‘Just Like Her’ Ads Promote Mother’s Day Flowers through Storytelling

by Mary Westbrook | May 10, 2017 | Floral Industry News, Marketing, Sales

Teleflora’s new Mother’s Day video is playing up the strong bond that exists between adult children and their moms. “Just Like Her” begins with a narrator telling viewers, “You are not your mother but you are just like her,” before moving into a series of heartfelt...

For Mother’s Day Customers Expecting ‘Free’ Delivery, Try Bundles

by Mary Westbrook | May 5, 2017 | Business Builder

Floral Management magazine contributor Mark Anderson, who writes the monthly column, The Right Price, said bundling, the practice of combining complementary items (burger, fries and soda — or balloons plus flowers) or products and services (balloons plus flowers and...

Turn Mother’s Day into an Event

by Mary Westbrook | May 5, 2017 | Business Builder

To get the most out of Mother’s Day, make the holiday an event. That’s advice from Rick Canale of Exotic Flowers in Boston, who tries to turn his shop into a lively, can’t-miss destination in the week leading up to Mother’s Day, with music pumping, staff spiffed up in...

A New Take on the Great Mother’s Day Debate: To Discount or Not to Discount?

by Mary Westbrook | May 3, 2017 | Business Builder

Mother’s Day is just around the corner and — because of that — you might be having an age-old debate in your shop: To discount or not to discount around a major floral holiday. In the latest issue of Floral Management magazine, Mark Anderson,who authors The Right...

NYC Florist Pops Up in Lux Retail Store

Teleflora’s ‘Just Like Her’ Ads Promote Mother’s Day Flowers through Storytelling

For Mother’s Day Customers Expecting ‘Free’ Delivery, Try Bundles

Turn Mother’s Day into an Event

A New Take on the Great Mother’s Day Debate: To Discount or Not to Discount?

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NYC Florist Pops Up in Lux Retail Store

Teleflora’s ‘Just Like Her’ Ads Promote Mother’s Day Flowers through Storytelling

For Mother’s Day Customers Expecting ‘Free’ Delivery, Try Bundles

Turn Mother’s Day into an Event

A New Take on the Great Mother’s Day Debate: To Discount or Not to Discount?

¿Por qué afiliarse a la SAF?

ASOCIARSE CON SAF | 2023 Media Kit

REVISTA DE GESTIÓN FLORAL

Leer la edición digital

Ver la sostenibilidad en primer plano

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