Business Builder Archives

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Google’s ‘Small Thanks’ Campaign Offers Free, Personalized Marketing Materials

May 9, 2018 | Business Builder, Business Resources

Have rave online reviews that you want to promote in-store, too? For a limited time, Google is offering small business owners a free marketing kit,...

Vignette Displays Encourage Browsing, Impulse Buys

May 11, 2018 | Sales WakeUP

In an effort to get visitors to spend more time browsing (a precursor to making an impulse purchase), Regina Cannon Treml merchandized her shop with...

Finding, Courting High-End Brides

May 4, 2018 | Sales WakeUP

If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer...

Flowers Complete End of School Year Celebrations

May 4, 2018 | Sales WakeUP

Around the country, the school year is winding down and celebrations are ramping up. Prom is just the beginning; there are many occasions that call...

Top Four Talking Points for Mother’s Day Interviews

May 1, 2018 | Marketing, Public Relations, Sales WakeUP

As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about...

Harvard Research Sells APW Flowers

April 27, 2018 | Sales WakeUP

Rather than relying on a blatant sales pitch, Gordon Bonetti Florist in Wethersfield, Connecticut tapped into research sponsored by the Society of...

Benefits of Blogging Mother’s Day Specials

April 27, 2018 | Sales WakeUP

Consumers have myriad options for gifting Mom next month. To illustrate why flowers fit the bill splendidly, Breen’s Florist in Houston, Texas...

Mother’s Day Marketing Made Easy

April 25, 2018 | Business Builder, Marketing, Member Benefits, Sales WakeUP

According to the National Retail Federation, 69 percent of people plan to buy flowers for Mother’s Day 2018. Make sure your shop is top of mind...

Touching Story Enchants Fans

April 20, 2018 | Business Builder, Sales WakeUP

A touching vintage photo and enclosure card, shared on social media, is showing people the emotional value of a gift of flowers and giving a subtle...

Warm Customers’ Spirits With Tropical Designs

April 20, 2018 | Business Builder, Sales WakeUP

Frosty weather in December feels festive and fun for the month’s holidays. Flurries in late April? Not so much. Millions of Americans are shivering...

Members Enjoy Special Offer on Mother’s Day Bootcamp

April 18, 2018 | Business Builder, Sales WakeUP

This Mother’s Day, do you want bigger sales, less stress, and more profits? Need help training your sales team? The Society of American Florists...

Advanced Planning Key to Profitable Mother’s Day

April 13, 2018 | Business Builder, Sales WakeUP

According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for...

Feline Mascot Generates Goodwill, Foot Traffic for NYC Florist

April 13, 2018 | Business Builder, Sales WakeUP

A charismatic kitty is doing double duty for goodwill by advertising for a cat adoption service and a New York City flower shop. Scottie Jr., the...

Petal It Forward Prep: Set the Wheels in Motion

April 19, 2017 | Business Builder, Events, Floral Industry News, Marketing, Member Benefits, Public Relations, Social Media

The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...

4 Pricing Strategies to Increase Mother’s Day Sales and Profits

April 11, 2018 | Business Builder, Sales, Sales WakeUP

Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you...

Más información

Google’s ‘Small Thanks’ Campaign Offers Free, Personalized Marketing Materials

Vignette Displays Encourage Browsing, Impulse Buys

Finding, Courting High-End Brides

Flowers Complete End of School Year Celebrations

Top Four Talking Points for Mother’s Day Interviews

Harvard Research Sells APW Flowers

Benefits of Blogging Mother’s Day Specials

Mother’s Day Marketing Made Easy

Touching Story Enchants Fans

Warm Customers’ Spirits With Tropical Designs

Members Enjoy Special Offer on Mother’s Day Bootcamp

Advanced Planning Key to Profitable Mother’s Day

4 Pricing Strategies to Increase Mother’s Day Sales and Profits

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