Email marketing fetches a 4,300 percent return on investment for U.S. businesses, according to the Direct Marketing association, and marketers...
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and...
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both...
The Society of American Florists’ “Nature’s Sympathy Card” materials are designed to gently remind consumers about the healing effects of flowers...
In this tumultuous political year, members of Congress would appreciate a friendly invitation to tour your floral business. Members of Congress are...
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies...
Delegates (and protestors) may have cleared out of both Cleveland and Philadelphia, but one resourceful florist in Boston still is capitalizing on...
With a plethora of bright and sunny flowers at the ready, summer is a fun time to experiment with new designs to intrigue customers and generate...
Here’s a number that used to rattle in Susan Palazzo’s head: $68 billion. That’s the amount of money the National Retail Federation estimated...
What can a small-business owner learn from an annual convention of pizza parlors? (Other than the realization that you are probably really, really...
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
You probably already know some common customer services phrases that can annoy customers: “Still working on that?” versus “May I clear your plate?”...
If your showroom is quiet lately, you might be tempted to simply write off the laidback vibe as your “slow season,” but that’s a mistake, according...
As Dallas reels from the shooting that left five police officers dead, local florists are once again doing their part to help a community heal. The...
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already...