The Society of American Florists’ “Table for Two. Party of Six. Celebration of the Year” materials are designed to promote florists’ expertise at...
Do these headlines sound familiar? “She found this cardboard box, but when she rips it open, you’ll be speechless.” “When you read these 19 shocking...
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer...
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for...
According to The Wedding Report, the most popular months to tie the knot are June, July and August, which also happen to be the steamiest and...
What does a shoe shine have to do with your sales team? A lot more than you might think, says Rick Canale of Exotic Flowers in Boston. In a blog...
Need a stronger hook to reel in corporate sales? Tell potential corporate clients, “We will make you stand out — and we might even get you behind...
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take...
Tackle the most intimidating jobs with a Ram Commercial Truck. Right now, get a great deal during Ram Commercial Truck Season. The $500 SAF Member...
Which generation has the highest appreciation of flowers? What is the most common reason consumers give for purchasing? Which generation is most...
Want to boost sales during the relative slowdown between the busy summer wedding season and Christmas? If you’re located in a university town, you...
If you aren’t getting the response you hoped for from emails to customers, you may need to take a step back — and then get much, much closer. “For...
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts...
If you’ve watched your sympathy sales decline over the years, take heart: With some out-of-the-box thinking and top-level service, you can improve...
Want to keep the phones ringing (and the website orders buzzing) all summer? Don’t wait around. Pick up your own phone and start dialing. That’s...