Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that:...
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts...
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...
Don't miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present "How to Produce Great Video" at SAF Maui 2016,...
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is...
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services...
Inspirational. Practical. Exactly the information I needed. These are just some of the comments coming in days after SAF’s 1-Day Profit Blast in...
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business....
¿Está pensando en vender su empresa en los próximos años, o incluso décadas? El momento de prepararse es ahora. Esa fue una de las muchas lecciones que...
The group that represents the flower farmers behind three-quarters of Colombia’s flower exports continued its push for goodwill — and increased...
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re...
Everyone loves a winner. This month's issue of Floral Management is flush with them. From the winners of SAF’s annual awards, to the floral...
Before the holiday chaos descends in full force, give yourself the gift of education by attending SAF's 1-Day Profit Blast, Saturday, November 14,...