Retailers, wholesalers and suppliers looking for a place to connect under one roof have an additional option this year from the Society of American...
Every employee — from owner to the delivery driver — is an extension of a floral business, making clear communication both within and outside the...
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought,...
Though federal guidelines currently limit their size and application, small unmanned aerial systems (UAS) can enhance the safety and efficiency of...
More than 60 floral industry professionals will take to Capitol Hill next week to talk with legislators about key issues that are important to the...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Wish you could read your employees’ minds, and that they could read yours, too? From new hires to veterans, employees need to know what is expected...
If done correctly, delivering flowers offers customers a convenience and the business a competitive advantage and extra revenue. Is your business...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. Which issues are...
[mom_video type='vimeo' id='683859291' width='800' height='450'] Think you are too busy to leave your business for a few days? Intimidated by the...
Online orders make up a significant portion of florists’ sales these days. A recent survey by the Society of American Florists showed that 66...
It can be hard to find good help these days — especially experienced designers. In a recent survey by the Society of American Florists, nearly half...
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the...
Anyone who’s attended a floral industry seminar – whether a hands-on design session or a social media workshop – knows the power of a great speaker...