The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
There shouldn’t be any negative ads about flowers from the undergarment retailer Hanky Panky this Valentine’s Day — and that’s thanks to the Society...
Kenneth Royer, AAF, a lifelong industry innovator, educator, author and 2021 inductee into the Society of American Florists’ Floriculture Hall of...
A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany,...
Google has plans to implement new email security protocols this year to protect its users, which could have a big impact on your marketing emails if...
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in...
Sustainability practices, cutting-edge technology, efficiencies and entrepreneurial thinking are hard at work in California floral businesses, and...
When the Society of American Florists polled retailers about their December holiday sales, it also asked what lessons they learned to apply to...
December floral sales were mixed for retailers who responded to a Society of American Florist’s survey, but most are feeling optimistic about...
Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries and give...
Carmen Lucia Marquez, marketing manager for the breeder Ball SB, wants to change a decades-long challenge in breeding — the disconnect between...
Florists wanting to cash in this Valentine’s Day would do well to target marketing to young adults who want to spoil their significant others....
Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of...
Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day...
Are you ready for the wedding rush? Save time on wedding design training and get guidance on what a polished, up to date and ironclad contract...