The floral industry got a major a third-party endorsement when popular game show host Pat Sajak said, “Mothers love flowers” during the May 4...
Accent Décor recently helped introduce a group of young girls in Atlanta to the joys and beauty of floral design. Twenty girls and mentors from...
In an effort to spiff up its image with millennial shoppers, an iconic retailer is returning to its floral roots — and including a New York City...
Crayola announced last week that it’s introducing a blue crayon known for now as YInMn. The shade, which falls about in the middle of the blue...
An effort to raise money for teens with special needs has the floral industry asking a nonprofit headed by a popular athlete to reconsider its...
Leather goods brand Coach is telling its customers to “Forget Flowers: Give Mom something that’s just her style.” It’s a tactic used by many gift...
A New York City florist’s efforts to put stunning floral designs in unexpected public places is being called the “prettiest pop up ever” and...
“It made me cringe.” “What were they thinking?” “Totally avoidable.” Those are just some of the responses floral industry members are sharing in...
In the first 100 days of the Trump administration, floral industry members have successfully pushed members of Congress to support floriculture...
The second-largest discount store retailer in the United States and an influential online news aggregator and blog disparaged Mother’s Day flowers...
¿Cuántas veces al día camina su diseñador hasta una fuente de agua para llenar un jarrón? ¿Cuánta energía dedica cada semana a recuperar...
A 50-year floral industry veteran who has made a lasting mark in both design and special events has received the 2017 Lifetime Achievement Award...
A major storm last fall and an unusually warm winter mean that supplies of Florida leatherleaf will remain tight for Mother’s Day, say growers in...
Sixty-nine percent of consumers plan to buy Mother’s Day flowers next month, in what could be a record-breaking holiday. In fact, consumers are...
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and...