Floral Industry News Archives

Noticias del sector floral

Business Newspaper Details Excitement Leading to Blooms at Washington Bulb Co.

April 5, 2017 | Floral Industry News

Leo Roozen, AAF, had a positive message for potential visitors and flower lovers in the Pacific Northwest this week: The daffodils are blooming at...

PFCI Honors Bobbi Ecker-Blatchford with AFE Memorial Tribute

April 5, 2017 | Floral Industry News

Professional Floral Communicators - International (PFCI) has established "Bucks for Bobbi," a memorial tribute through the American Floral Endowment...

Retailers Experience New Ideas, Inspiration and ‘Best Eight Hours’ in Philadelphia

March 29, 2017 | Floral Industry News

Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last...

Congressional Committee Gives Florist Top Billing

March 29, 2017 | Floral Industry News

When Skip Paal, AAF, of Rutland Beard Floral Group, headquartered in Cantonsville, Maryland, testified to Congress last week, he made such a big...

SAF Members Find ‘Responsive,’ ‘Interested’ Lawmakers and Staff in Washington

March 22, 2017 | Floral Industry News

When 119 growers, wholesalers, retailers and suppliers gathered last week in Washington, D.C., for SAF’s 37th Annual Congressional Action Days...

Maryland Retailer Testifies to Congress

March 22, 2017 | Floral Industry News

When an influential House committee convened today to discuss small business issues, a longtime floral industry member was present to share his...

AFE Weighs in on ‘Enchanted Rose’ in ‘Beauty and the Beast’

March 22, 2017 | Floral Industry News

A key plot point in the classic Disney fairy tale “Beauty and the Beast” involves a rose that blooms for more than a decade. In the run-up to the...

FTD Spring Campaign Puts Spotlight on Women

March 22, 2017 | Floral Industry News

This spring, FTD has been using two female-friendly holidays — International Women’s Day (March 8) and Mother’s Day (May 14) — to bookend an...

Consumers Grab Up Free Wildflower Seeds as General Mills Addresses ‘Invasive’ Claims

March 22, 2017 | Floral Industry News

General Mills’ popular goodwill gesture aimed at protecting pollinators generated a little unwelcome buzz last week after a high-profile website...

In New Marketing Kit, SAF Promotes Flowers’ Health Benefits

March 22, 2017 | Floral Industry News

Society of American Florists members on the hunt for marketing materials that quickly and memorably emphasize the health benefits of floral gifts to...

SAF to Bring 1-Day Profit Blast to Philadelphia

January 25, 2017 | Floral Industry News

The next stop on the Society of American Florists’ 1-Day Profit Blast road show is less than a 25-minute drive from the Liberty Bell in the...

Despite Snow Storm, Industry Members Head to D.C. to Make ‘Meaningful Change’

March 15, 2017 | Floral Industry News, Government Relations, Industry Watchdog

A major snowstorm didn’t stop dozens of retailers, wholesalers and growers from traveling to Washington, D.C., this week to share their story with...

El diseño sostenible, entre las cinco tendencias programadas para un día de explosión de beneficios

March 15, 2017 | Customer Service, Design Tips, Events, Events & Education, Floral Industry News

How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...