Petal It Forward, the Society of American Florists’ annual event in which floral businesses nationwide hand out two bouquets — one to keep and one...
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...
Ready to take your digital marketing to the next level? At the Society of American Florists’ annual convention Sept. 6-9 in Phoenix, three marketing...
An industry leader with a long history of serving the Society of American Florists and a depth of expertise in finance and marketing has been chosen...
Struggling to find ways to keep employees invested and engaged with their jobs and the overall success of the business? It is a struggle Nigel...
Participating in the Society of American Florists’ annual Petal It Forward event on Oct. 18 won’t break the bank or overwhelm staff — especially if...
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
Is your website working for you or against you? At the Society of American Florists’ annual convention last month in Phoenix, Chris Beals, CEO of...
Every florist can be an influencer on social media. That’s the advice Valerie Crisostomo, an Atlanta-based florist, content creator and founder of...
Día de los Muertos, or Day of the Dead, is a Mexican holiday that’s gained popularity in America as a way to celebrate and honor deceased loved...
Bangor Floral in Bangor, Maine distributed hundreds of bouquets last year during the Petal It Forward flower giveaway. It was a resounding success,...
Petal it Forward is just one week away on Oct. 18. It’s not too late to participate in this feel-good event in which participants hand two flowers...
Comprar flores frescas a granel puede ahorrar dinero, pero sólo si el florista puede vender los tallos y minimizar las mermas. En el número de septiembre/octubre de Floral...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier...