Just over a third of Americans — mostly young adults in higher income households with children — purchased flowers and plants for Mother’s Day,...
SAF's Outstanding Varieties Competition, held in conjunction with SAF Miami 2024, offers breeders and growers a way to get feedback on their newest...
Breen's Florist in Houston recruits from FFA programs, which is how the shop found employee Elyse Bilanoksi. You probably don’t have to look further...
**U.S. Grown Cut Flower Sales Rise in 2023**
Sales of U.S. grown cut flowers increased by 5.1% in 2023, with smaller floriculture operations growing by 27%. Total floriculture sales remained steady at $6.690 billion. California led in cut flower sales with $211 million. The number of floriculture producers rose by 14.2%, reflecting a shift towards smaller, local operations.
The winner of the 2024 Marketer of the Year award receives $5,000 and a cover story in Floral Management magazine. Does your business’s marketing...
The EPA, concerned about the impact of pesticides on endangered species, is in the process of updating the rules on how growers register those...
SAF reached out to several companies that bashed flowers to promote Mother's Day gifts. A plant and pot company that posted a social media video of...
Ian Prosser, AAF, AIFD, PFCI, and his daughter, Zoë Gallina, AAF, of Botanica Design Studio in Tampa, Florida, used a mediator to help them transfer...
There’s plenty of opportunity for florists to net sales for Father’s Day with some planning and creativity. With Mother’s Day barely in the rearview...
Two recent federal rulings that affect noncompete clauses and overtime pay could change the way some floral companies do business. Two federal...
SAF has last-minute resources for Mother's Day including tips to get journalists' attention, prepare for an interview, and generate a positive media...
https://vimeo.com/939689527?share=copy Society of American Florists Chief Economist Charlie Hall, Ph.D., has some advice for florists ahead of...
An education session at SAF Miami 2024 will draw from a recent survey and new resources to help businesses map out a sustainability plan. The floral...
https://vimeo.com/939624051?share=copy Customer loyalty is a challenge familiar to just about every business owner. But one shop’s approach has...
https://vimeo.com/932976043?share=copy How will the results of the election impact the floral industry? How does an increase in housing correlate to...