This year, Petal It Forward, the Society of American Florists’ popular pay-it-forward floral initiative will look and feel a little different when...
The Society of American Florists is spearheading its popular Petal It Forward initiative again this year on Oct. 21. Here are five ideas to help you...
Between a global pandemic, nationwide protests for racial justice and an upcoming election, tension is high in America today. According to a new...
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
One secret to success for hosting a local Petal It Forward event on Oct. 21? Don’t be afraid to ask suppliers and industry vendors to partner up —...
The pandemic has cancelled so many events and rites of passages this year, but it won’t stand in the way of one of Dalene Baker’s most treasured...
How are floral industry members tackling the new challenges in finding, training and keeping a stable workforce in the COVID environment? How has...
Today’s current events read like a laundry list of misery and despair: wildfires, protests, riots, deep political divides and — lest you forgot — a...
Wildfires continue to wreak havoc on communities along the west coast of the United States and Canada, with dangerous flames and smoke-filled air...
All your efforts to make your website as convenient, enticing, and customer friendly as your digital store will help to increase traffic to the...
Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of...
It may be Halloween at the grocery store and election season in in-boxes, but there’s no denying what season it is online: It’s Christmas. On...
Add “hygiene theater” to your 2020 glossary of terms, right after “herd immunity” and right before “social distancing.” Hygiene theater is the...
As the global pandemic changed the labor market and consumer behavior, contract labor has become an even more important issue for florists —...
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...