The Society of American Florists has created a robust suite of online resources to support the floral industry through the COVID-19 crisis....
As the economic impact of COVID-19 entered a second week, Congress went to work on formalizing a third supplemental relief package — one that has...
Spring crops are planted. Trucks and planes are still moving — on modified schedules. But with states and municipalities strengthening social...
SAF made the case in a letter to governors nationwide that the importance of flowers to public health during stressful times—combined with...
The Society of American Florists is closely monitoring the evolving government response to COVID-19 and its effect on the floral industry —...
The ongoing COVID-19 crisis has propelled floral industry businesses into a surreal new normal. Among the top concerns, according to volunteer...
Late March is usually is a bustling period for florists — with wedding, school event and spring holiday planning kicking into high gear. This week,...
As you navigate the management and operational challenges in your business, be sure to tell consumers about the power of flowers in helping your...
Growers, wholesalers, florists and suppliers gathered this week in Washington, D.C., during the Society of American Florists’ 40th annual...
Unless you’ve been living under a rock (in which case, you’re probably really safe!), you’ve no doubt been inundated with many troubling facts about...
A recent HubSpot Report confirmed something florists already know: Customer expectations are HIGH. According to the report, 75 percent of customers...
Eight out of 10 respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent”— and more...
As the novel coronavirus has become more widespread, U.S. companies, businesses, state agencies and schools are bracing for impact — and floral...
Set your DVR — “J Schwanke’s Life in Bloom” returns to American Public Television stations beginning April 14. The show debuted in April 2019 on 120...
The Society of American Florists has added three new team members to its staff — including a longtime florist with deep experience in the...