Leaders of several national associations met on March 13, 2019, at the headquarters of the Society of American Florists in Alexandria, Virginia, to...
Participants visit PanAmerican Seed during the California Spring Trials. You can find more information on the event, along with photos and video...
If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway...
FTD’s announcements last week that the company saw “lower than expected” results on Valentine’s Day and failed to meet its overall “financial...
Last week, members of the Society of American Florists executive team got valuable face time with an influential member of Congress. While in...
To celebrate its 125th anniversary, an Ithaca, New York retail florist will transform into Mushnik’s Flower Shop, the setting of a famous rock...
Stress Awareness Month, observed annually every April, launched in 1992 by the Health Resource Network, a non-profit health education...
How many times have you walked into a store and immediately heard, “Can I help you find something?” Unless you were in a huge hurry, chances are you...
When Karen Fountain, AAF, of Flowers ‘n’ Ferns stepped into the office of Sen. Tim Kaine (D-Virginia) on the morning of Tuesday, March 12, she was...
When you were in high school, chances are you planned your prom look by reading Seventeen magazine or heading to the mall. Not so with...
With a weekday holiday and a strong economy, many retail florists had a good Valentine’s Day 2019. Fifty-nine percent of retail florists responding...
Clocks will be reset this weekend and the official start of spring is just two weeks away. You know what that means: It’s time to get your spring...
Has your company been in business since 1919? Are you active in your community and the floral industry? Do you know someone who has made a...
The Society of American Florists (SAF) has lined up several experts to educate industry members about the four issues they will discuss with...
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday...