During the final round of the FTD America’s Cup design competition last summer, Katharina Stuart, AIFD, CCF, had reality TV on her mind — namely the...
Every year you likely get many requests to donate to good causes. Retail florists seem to be especially popular targets for charitable organizations...
Top executives from FTD share what they’ve learned from leadership changes and restructuring, how they’re responding to rising expectations in...
Does the following scenario sound familiar? “When you search online for my business, Paley Florist in Paley, Maryland, top results direct you to...
Major floral holidays come with myriad challenges for retail florists: Higher volume means more potential sales, of course, but also more costs....
Ask anyone to draw a flower, and what do you get? A daisy. So, when you encounter the perfect daisy, it feels like more than just a daisy: It...
Corporate business is important to a healthy sales mix for retail florists. When done well, it can generate thousands of dollars monthly from just...
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing —...
By Bruce Wright What’s new in the world of B2B? For one thing, corporate clients are getting younger — and these millennial buyers want many of the...
Ethylene can quickly shorten flower life and even destroy flowers. Common effects of ethylene exposure include premature wilting, flower/bud/leaf...