Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage — and requests from her...
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of...
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals?...
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels...
In Anchorage, Alaska, Bagoy’s Florist & Home may have hit upon a social media contest that drums up engagement online and creates actionable...
Last month, Amazon acquired Whole Foods for $13.7 billion, signaling the company’s intention to dominate yet another segment of the retail industry....
Remind social media followers to include flowers in their Fourth of July celebrations. The Society of American Florists provides members with seven...
How did a retailer experience an increase in sales of more than 30 percent year over year? How did another retailer see the highest sales day in a...
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...