Member Benefits Archives

Member Benefits

Give Poinsettia Flier and Brochure to Customers

November 22, 2016 | Business Resources, Customer Service, Member Benefits

Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists...

Redesigned SAF Homepage Puts Emphasis on Help and Efficiency

November 8, 2017 | Floral Industry News, Member Benefits, SAF Member Categories

If you haven’t visited SAFnow.org recently, take a look. The Society of American Florists rolled out a redesigned homepage for its member website in...

Does SAF Offer Health Insurance Benefits?

November 8, 2017 | Business Builder, Member Benefits

“I thought I remembered SAF having a health insurance company that worked with the florist industry. Am I remembering that correctly?” Yes. The...

Attract Millennials with Smaller Designs at 1-Day Profit Blast

October 17, 2017 | Design Tips, Events, Events & Education, Floral Industry News, Member Benefits, Operations, Profitability

Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...

Marketer of the Year Award Presented On-Site During Field to Vase Dinner

October 11, 2017 | Floral Industry News, Marketing, Member Benefits, Public Relations

Hurricane Irma may have delayed the presentation of a $5,000 award to the 2017 Floral Management Marketer of the Year winner, but last weekend this...

Petal It Forward Wrap Up: Share Updates, Say Thank You

October 11, 2017 | Business Builder, Marketing, Member Benefits, Public Relations

You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all...

Petal It Forward Prep: Media Outreach

September 26, 2017 | Events, Marketing, Member Benefits, Public Relations, Video

#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017

Florists Share Tips for Petaling it Forward

September 20, 2017 | Business Builder, Events, Marketing, Member Benefits, Public Relations, Social Media

Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing...

SAF Cancels Convention, But Not All is Lost

September 20, 2017 | Events & Education, Floral Industry News, Member Benefits

When SAF canceled its convention on Sept. 5, a day before the four-day event was to begin, the decision elicited a simultaneous sigh of relief,...

Petal It Forward Prep: Pre-Made Bouquets and Assembly Lines

September 6, 2017 | Business Builder, Events, Marketing, Member Benefits, Public Relations

Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made...

Petal It Forward Prep: Recruit Volunteers

August 30, 2017 | Events, Marketing, Member Benefits, Public Relations, Public Relations, Social Media

From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few...

Petal It Forward Prep: Source the Flowers

August 23, 2017 | Business Builder, Events, Marketing, Member Benefits, Public Relations, Social Media

One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...