The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional...
A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks...
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage — and requests from her...
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of...
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals?...
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
Having a hard time keeping up with Facebook? You're not alone. That's why the Society of American Florists partners with Crystal Vilkaitis, a retail...
What is going on with the economy, and how can I position my floral business accordingly? Is...
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Palm Beach...
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels...
Remind social media followers to include flowers in their Fourth of July celebrations. The Society of American Florists provides members with seven...