The Society of American Florists will honor seven professionals with induction into Professional Floral Communicators – International (PFCI) during...
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
The Society of American Florists will celebrate the longevity of four floral industry businesses with the SAF Century Award during SAF Palm Springs...
Floral industry members who attend SAF Palm Springs 2018, SAF’s 134th Annual Convention Sept. 12-15 in Rancho Mirage, California, will bask in the...
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers...
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
How much time do you have to grab customers’ attention online? According to the Journal of Behaviour and Information Technology, you get 50...
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
It’s no secret attracting talent is a challenge in the floral industry. "Most companies in floriculture are having a tough time finding young people...
Three floral industry members won $1,000 scholarships from FTD University to attend SAF Palm Springs 2018, the Society of American Florists’...
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover...
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties...
Barbara, Lenzee and Lacee Bilke, owners of Madeline’s Flower Shop in Edmond, Oklahoma, always hunt for intriguing containers to raise their designs’...
When SAF canceled its convention on Sept. 5, a day before the four-day event was to begin, the decision elicited a simultaneous sigh of relief,...
In honor of all those kiddos headed back to school, let’s have a short pop quiz. True or False? There are two types of florists — fancy studios that...