Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Seven years ago, Brad Weinstein came across a story in Floral Management about a florist who hosted a live floral design contest with community...
See how Laura Daluga Aifd puts together this spectacular spiral hand tied bouquet in just 11 minutes at SAF’s Profit Blast. Posted by Society...
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for...
More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral...
Con unas temperaturas máximas que alcanzarán los 38 grados centígrados en St. Louis, Missouri, este sábado 22 de julio, los floristas...
Sunflowers’ vibrant coloring and full shape make them a go-to choice for anyone needing an emotional pick-me-up. At Sparrows Nest Flower Shop in...
The countdown is on for the 50th Annual Sylvia Cup Design Competition, the nation’s longest-running live floral design competition. Limited to 15 of...
When Ford set out to survey the retail landscape at the start of 2017, it found something notable: 48 percent of Americans say they’ll buy more from...
The Society of American Florists’ “Table for Two. Party of Six. Celebration of the Year” materials are designed to promote your expertise at event...
Stunning floral designs. New leaders. Major awards. And more than a little fun in the California sun. These were just some of the high notes of The...
With a plethora of bright and sunny flowers at the ready, summer is a fun time to experiment with new designs to intrigue customers and generate...
Want to create a shop or design collection that’s irresistible (and very on-trend) with fashion-loving customers? Incorporate black into your visual...
Several shops chose to send multiple employees to SAF’s 1-Day Profit Blast in Seattle, so they could collaborate on how to use the information...