Ready to take your digital marketing to the next level? At the Society of American Florists’ annual convention Sept. 6-9 in Phoenix, three marketing...
With 53 percent of the world’s population on social media and 80 percent of consumers buying products in response to seeing social media content,...
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But...
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as...
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several "test brands"...
What’s a holiday season without wreath workshops in our design room — or centerpiece classes in your showroom? For many florists around the country,...
Before the pandemic, Jennifer Barnard of Tillie’s Flower Shop in Wichita, Kansas, was a little hesitant to jump on Facebook Live. Now, she’s a daily...
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug...
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
Facebook is a given for florists and Instagram, with its highly visual style, is a natural fit for the industry, but Twitter? That can be a harder...
Having a hard time keeping up with Facebook? You're not alone. That's why the Society of American Florists partners with Crystal Vilkaitis, a retail...