Holiday Sales Archives

Los miembros del sector comparten expectativas navideñas y tendencias de diseño

October 21, 2020 | Floral Industry News

Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love...

3 Secrets to Stronger Holiday Sales

October 14, 2020 | Floral Industry News

As florists ready themselves for a busy Christmas and Hanukkah season later this fall, longtime industry educator and training pro Tim Huckabee of...

Floral Management Focuses on ‘New Rules of Selling Flowers’

17 de junio de 2020 | Floral Industry News

For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh,...

Floral Industry Leaders Talk Lessons Learned from Mother’s Day

June 3, 2020 | Floral Industry News

For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the...

Look Ahead to Father’s Day Resources

May 27, 2020 | Business Builder

Just like Mother’s Day, Father’s Day will look a bit different this year with social distancing practices still in play. Though Father’s Day isn’t...

5 Early Takeaways from Mother’s Day 2020

May 13, 2020 | COVID-19, Events & Education, Floral Industry News, Webinars

The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict...

Retailers See APW Sales Drop — But Cast Eyes Ahead to Mother’s Day

May 6, 2020 | Floral Industry News

About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said...

Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase

December 18, 2019 | Floral Industry News, Trends

With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...

Facing a Short Holiday Season, Floral Pros Search for Efficiencies to Drive Sales

November 13, 2019 | Floral Industry News

A late Thanksgiving means that floral industry retailers will have to hustle to make the most of a shorter Christmas season. Thanksgiving falls on...

National Retail Federation Predicts Slight Holiday Sales Growth

October 16, 2019 | Floral Industry News

A national group says retailers should plan for a good holiday season — not a blow-out — with sales during November and December increasing by 3.8...

Arizona Shop Holds ‘Half Way to Valentine’s Day’ Sale

August 17, 2017 | Business Builder

You’ve heard of Christmas in July and half birthday celebrations. PJ’s Flowers & Events in Phoenix, Arizona has a special take on the off-season...

After a Disappointing Fall, Many Florists Look Forward to Christmas

December 7, 2016 | Floral Industry News

Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the...

Los miembros del sector comparten expectativas navideñas y tendencias de diseño

3 Secrets to Stronger Holiday Sales

Floral Management Focuses on ‘New Rules of Selling Flowers’

Floral Industry Leaders Talk Lessons Learned from Mother’s Day

Look Ahead to Father’s Day Resources

5 Early Takeaways from Mother’s Day 2020

Retailers See APW Sales Drop — But Cast Eyes Ahead to Mother’s Day

Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase

Facing a Short Holiday Season, Floral Pros Search for Efficiencies to Drive Sales

National Retail Federation Predicts Slight Holiday Sales Growth

Arizona Shop Holds ‘Half Way to Valentine’s Day’ Sale

After a Disappointing Fall, Many Florists Look Forward to Christmas

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