Ahead of major floral holidays such as Mother’s Day, flowers are often in the crosshairs as businesses compete for consumer gift spending dollars....
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This...
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American...
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American...
After Mother’s Day 2019 wrapped, the Society of American Florists tallied the number of companies that put down flowers in their promotions this...
While the Society of American Florists kept busy this year responding to negative holiday ads for Mother’s Day, the association also took time to...
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of...
One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American...
A popular sock company that disparaged the gift of flowers in a Valentine’s Day email has a message for the floral industry: “We hope you can...
The world's largest software maker and magazine and news editors promoting food gifts are among the companies making disparaging remarks about...
When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last...
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry...
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers...
Quick-thinking, humor and a dash of diplomacy helped convince two local businesses in Poplar Bluff, Missouri, to ditch Valentine’s Day ads that...
One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an...