As of early October, florists in 48 states and Washington, D.C., had notified the Society of American Florists of their local Petal It Forward plans...
If you haven’t already, now is the time to create and order Petal It Forward logo materials for your October 24 event. The Society of American...
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
When Pat and Allen Houck struck up a conversation earlier this month with Jennifer Sparks, the Society of American Florists’ vice president of...
Floral industry members in 42 states and the District of Columbia have notified the Society of American Florists of plans to participate in this...
Who wouldn’t want to participate in a nationwide giveaway that promotes the benefits of flowers, positions their business as a trusted and...
By Christy O'Farrell When Judy Litzenberg headed to work at Louis Morgan Gifts and Pharmacy in Longview, Texas, one Wednesday morning last October,...
As of late August, florists in 36 states and the District of Columbia had notified the Society of American Florists of plans to hold Petal It...
“Flowers can brighten the day for anyone, but it's even more special when they come for no reason at all,” said WFSB news co-anchor Dennis House as...
Do you want to generate local visibility with potential customers, and establish loyalty among existing ones? Do you want to position yourself as a...
Where will you Petal if Forward? On a busy street corner near your shop at rush hour. At a local hospital when visiting hours begin. In the middle...
From growers and wholesalers to importers and retail florists of every size, each sector of the floral industry has a role to play in this year’s...
The Society of American Florists’ 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and now is the time for industry members...
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists...
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...