Cuando Rey Rodriguez, AAF, AIFD, TMFA, de The Gypsy Florist en Austin, Texas, entró en el salón de baile de un hotel la semana pasada para...
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American...
The Society of American Florists will honor seven professionals with induction into Professional Floral Communicators – International (PFCI) during...
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers...
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Then wake up early with...
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your...
If you love talking about flowers, floral design or the business of flowers, now is the time to document your presentation experience and audition...
Do you love talking about flowers, floral design or the business of flowers? Do you present programs to garden clubs or other professionals? Then...
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the...
Barbara, Lenzee and Lacee Bilke, owners of Madeline’s Flower Shop in Edmond, Oklahoma, always hunt for intriguing containers to raise their designs’...
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere....
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Interested in accreditation...
Professional Floral Communicators - International (PFCI) has established "Bucks for Bobbi," a memorial tribute through the American Floral Endowment...
Floral industry members around the country — and, really, the world — are saying farewell to Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, the celebrated...