Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential...
A popular athlete surprised a fan with a rose corsage and slow-dance on NBC’s The Tonight Show Starring Jimmy Fallon on May 17. The high-profile...
It’s crunch time before a major holiday and you want to squeeze in a few final sales. Post movie quotes to motivate procrastinators without...
An effort to raise money for teens with special needs has the floral industry asking a nonprofit headed by a popular athlete to reconsider its...
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
Influenced by movies, television shows and fashion magazines, high school students develop a fairytale vision of prom night that’s very sparkly —...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. This past prom season, in...
A new generation of high school students has embraced a bold, colorful style of prom dress that recalls their African heritage. Not surprisingly,...
Prom season is in full swing, and it is often the first time teens buy flowers from a local professional florist. Get those teens coming to your...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
The Society of American Florists is using a new public relations program and a major rite of passage to connect teens and flowers. Prom season is...
Having a hard time growing your wedding business — or your corporate sales? (Or, insert just about any other segment in the above sentence…) It...
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists...