promotion Archives

Marketer of the Year Award Presented On-Site During Field to Vase Dinner

October 11, 2017 | Floral Industry News, Marketing, Member Benefits, Public Relations

Hurricane Irma may have delayed the presentation of a $5,000 award to the 2017 Floral Management Marketer of the Year winner, but last weekend this...

Across the Country, Floral Industry Members ‘Petal It Forward’

October 11, 2017 | Floral Industry News, Marketing, Public Relations, Social Media

By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to...

Petal It Forward Wrap Up: Share Updates, Say Thank You

October 11, 2017 | Business Builder, Marketing, Member Benefits, Public Relations

You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all...

Florists in All 50 States Plan Local Events for Petal It Forward

October 4, 2017 | Events, Floral Industry News, Public Relations

North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...

Amplify the Buzz: Support the Petal It Forward Thunderclap

September 27, 2017 | Business Builder, Events, Marketing, Public Relations, Social Media

Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...

Attract News Coverage with Petal It Forward Media Advisory and Press Release

September 27, 2017 | Business Builder, Events, Marketing, Operations, Public Relations

From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract...

Petal It Forward Prep: Media Outreach

September 26, 2017 | Events, Marketing, Member Benefits, Public Relations, Video

#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017

Florists Share Tips for Petaling it Forward

September 20, 2017 | Business Builder, Events, Marketing, Member Benefits, Public Relations, Social Media

Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing...

Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11

September 13, 2017 | Events, Floral Industry News, Marketing, Public Relations, Public Relations

At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in...

Petal It Forward Prep: Pre-Made Bouquets and Assembly Lines

September 6, 2017 | Business Builder, Events, Marketing, Member Benefits, Public Relations

Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made...

Promote Grandparents Day with SAF Graphics

September 6, 2017 | Business Builder, Sales, Social Media

Remind social media followers that the first Sunday of September after Labor Day is National Grandparents Day. The Society of American Florists...

Petal It Forward Prep: Recruit Volunteers

August 30, 2017 | Events, Marketing, Member Benefits, Public Relations, Public Relations, Social Media

From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few...

Petal It Forward Prep: Source the Flowers

August 23, 2017 | Business Builder, Events, Marketing, Member Benefits, Public Relations, Social Media

One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...