Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to...
What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership...
In “The Big Flower Fight,” Netflix’s international floral design competition, teams face off in a series of challenges, creating elaborate...
How has the pandemic reshaped consumer behavior — and how long lasting will those changes be? What are the key motivators for floral purchasing?...
A new report found that May 2020 global ecommerce sales eclipsed the entire 2019 online holiday shopping season, growing almost 80 percent compared...
If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t...
When SAF’s Reinvention Summit kicks off July 27, it will include more than 15 targeted sessions, including keynote addresses, panel debriefs,...
Five months into the pandemic, business owners face new hurdles as the threat of the virus remains constant, and local, state and national leaders...
The Society of American Florists is extending the deadline for coveted industry awards this year to Spring 2021, giving floral community members...
By now you’ve heard all about the Society of American Florists’ first ever all-virtual Reinvention Summit taking place July 27-31. SAF recently...
When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you...
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play...
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring...
The Society of American Florists has unveiled new details for the Reinvention Summit scheduled for July 27-July 31, 2020. You won’t want to miss out...
Last week, the Society of American Florists announced that in keeping with government regulations regarding travel and crowd size, the association...