SAF annual convention Archives

Get a Behind-the-Scenes Look at Miami Flower Importing and Production

July 24, 2024 | Floral Industry News

Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year's optional...

Minimize Waste with High-Margin Designs

July 10, 2024 | Floral Industry News

Kelsey Thompson, AIFD, of Bloom Floral and Home Studio in Algona, Iowa, and Doug Bates, AIFD, CF, of Designs by Vogts in Sturgis, Michigan, share a...

How An Event Florist Grew Sales by 2400%

June 25, 2024 | Floral Industry News

Carlos Muina, chief creative officer and head of production at Petal Productions in Miami, talks with floral professionals about how he’s grown the...