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5 Ideas for a Better Holiday Open House

5 Ideas for a Better Holiday Open House

October 10, 2016 | Business Builder

There are now just 77 days to go until Christmas 2016. For many florists, that means it's time to promote and finish planning your annual holiday...

2017 Petal It Forward Date Set for Oct. 11: SAF Seeks Industry Participation

2017 Petal It Forward Date Set for Oct. 11: SAF Seeks Industry Participation

March 29, 2017 | Floral Industry News

For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...

Find ‘Hidden’ Dollars in Existing Wedding Work

Find ‘Hidden’ Dollars in Existing Wedding Work

April 25, 2016 | Business Builder

Instead of hustling to book more events, review the services you already offer and make sure you’re charging appropriately. Too many florists give...

Mood Changer Poster Creates Instant Connection

Mood Changer Poster Creates Instant Connection

April 25, 2016 | Business Builder

During a visit to to Fassler Florist in Fort Wright, Kentucky, last week, SAF Chairman Shirley Lyons, AAF, PFCI, of Dandelions Flowers and Gifts in...

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