Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, LinkedIn, Clubhouse, Nextdoor — these only represent a fraction of the dizzying number of...
The crunch is here. Your shop is busy getting ready for Valentine’s Day, prepping vases with greenery, and analyzing the production and delivery...
The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute...
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large...
You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories...
Headed to SAF Orlando 2021 in less than two weeks? You may want to brush up on your social media skills so you can share the Outstanding Varieties...
The Society of American Florists has created new fall social media graphics and banners to celebrate the season of change and encourage your...
Summer is here, bringing opportunities to remind customers to make flowers part of their summertime rituals. Society of American Florists has...
With the pandemic reinforcing the love of local businesses, are you trying new ways to connect with potential customers in your community? Don’t...
Father’s Day might not be thought of as the typical flower-giving holiday, but for customers looking to show their appreciation to their father...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Last year, the typical excitement that comes with senior year was taken over with uncertainty as the COVID-19 pandemic canceled graduation...
One year into the pandemic, floral marketers are well positioned to offer online-ordering and in-store pickup are on their way to having a...
Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly...
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...