The Easter Bunny delivered great sales for the floral industry this year, with many retailers reporting increases above both 2020 and 2019 sales...
Nearly three-quarters of respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent,”...
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new...
Retail florists appear cautiously optimistic about Valentine’s Day 2021, which falls on a Sunday holiday during a long weekend — a typically...
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to...
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others...
Seventy percent of floral industry members responding to a Society of American Florists survey reported an increase in Mother’s Day sales — with...
Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American...
Domestic flower growers have seen an average of 40 percent drop in sales in recent weeks —and the bottom may be still yet to come for many growers,...
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of...
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...
Look out, 2018: Many floral industry members are heading into the new year with high expectations. Forty-eight percent of respondents to the Society...
The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season,...
A mid-week holiday, mild weather in much of the country, a strong economy — and a lot of blood, sweat and savvy marketing and promotion led to a...