The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
Like many florists, Andreia Boscato Muller, AIFD, FSMD, has seen a wave of postponements with her 2020 wedding clients, prompting her to launch an à...
Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American...
Understated yet also exotic, Classic Blue, the 2020 Pantone Color of the Year, offers boundless opportunities for florists to flaunt their...
A strong economy, good weather and healthy consumer spending on events and parties led to a positive December holiday season for florists. Sixty...
Adornos brillantes. Luces centelleantes. Rayas de bastón de caramelo. Cintas. Espumillón. Purpurina. Es la época más ostentosa del año. Conscientes de que muchos clientes...
Each year, the fashion industry waits with bated breath for the release of Vogue’s venerable September issue. This year, the 126-year-old magazine...
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of...
The color orange, emblematic of foliage and pumpkins, is an omnipresent player in fall floral designs around the country. Scotts Flowers is no...
The staff at Nielsen’s Florist and Garden Shop in Darien, Connecticut, a two-time Floral Management Marketer of the Year award-winning business, has...
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many...
Have you vowed to work on your visual merchandising this summer? Here are a few best practices, courtesy of display expert Becky Tyre, author of the...
Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists,...
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant....
The annual uBloom Trend Synthesis is now available. CEO J Schwanke, AAF, AIFD, PFCI, created the guide following months of research, which entailed...