Save the date? More like, spring the date on your guests at the (very) last minute. Last week, we told you about a New York Times story noting an...
Con unas temperaturas máximas que alcanzarán los 38 grados centígrados en St. Louis, Missouri, este sábado 22 de julio, los floristas...
Sunflowers’ vibrant coloring and full shape make them a go-to choice for anyone needing an emotional pick-me-up. At Sparrows Nest Flower Shop in...
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member...
Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of...
When a customer asked Laura Daluga, AIFD, to incorporate a Troll doll into a design, Daluga obliged, but she wasn’t exactly excited about the idea....
Crayola announced last week that it’s introducing a blue crayon known for now as YInMn. The shade, which falls about in the middle of the blue...
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for...
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last...
Over the past year, Michael Skaff, AAF, AIFD, PFCI, made it his mission to enter the world of the modern bride. As the 2017 Trend Forecaster for...
Society of American Florists members on the hunt for marketing materials that quickly and memorably emphasize the health benefits of floral gifts to...
To kick off the holiday season, Teleflora this week brought festive floral designs to ABC’s “Good Morning America.” The company is partnering with...
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections...
Stunning floral designs. New leaders. Major awards. And more than a little fun in the California sun. These were just some of the high notes of The...
Ever worry sympathy flowers are out of fashion with younger consumers? Maybe not for mobile devices. When Kim Kardashian West’s 2011 Blackberry Bold...