Will the sales-dampening effect of a Sunday holiday be countered by a surge in demand from homebound customers on Valentine’s Day? That’s the...
Dealing with hordes of last-minute shoppers doesn’t scream “Sunday Fun Day” for most of us — but it’s a worthwhile sacrifice to help ensure a...
Valentine’s Day is quickly approaching, and big floral holidays are the perfect time to increase your visibility by taking advantage of media...
First the bad news: When it comes to planning for a profitable Valentine’s Day, “there are no secrets,” said Paul Goodman, MBA, PFCI, a longtime...
The countdown is on for Valentine’s Day 2021. Here are a few simple, inexpensive and effective ways to get customers’ attention ahead of the big...
There are those rare people who tackle their taxes the first week of January … and then there are the rest of us. Valentine’s Day follows a similar...
Valentine’s Day 2021 will be unprecedented — yes!— but there are still solid financial principles you can put in place to help your business stay on...
Each year, Valentine’s Day is one of the busiest holidays for florists, and this year presents additional operational challenges. Valentine's Day...
Each year, Valentine’s Day is one of the busiest holidays for florists. This year, February 14 falls on a Sunday during a long holiday weekend,...
As the floral industry preps for a Sunday Valentine’s Day on a three-day weekend in 2021, a panel of experienced professionals from all segments...
As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons...
Retail florists appear cautiously optimistic about Valentine’s Day 2021, which falls on a Sunday holiday during a long weekend — a typically...
Ever since the NBC sitcom “Parks & Rec” introduced the concept of “Galentine’s Day” 10 years ago, Americans have increasingly been finding ways...
If you’re not registered for the Society of American Florists’ virtual event, Gear Up for Valentine’s Day, taking place on December 4, don’t worry....
For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With...