Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How...
Last year, weddings were scaled down, postponed, and even cancelled with the rise of the COVID-19 pandemic. This year, with restrictions lifting...
COVID-19 has created pandemonium for virtually every person and business on the planet. The event industry, though, faces an especially steep road...
Social distancing to combat the spread of COVID-19 has postponed countless spring trips down the aisle, causing a lot of frustration and heartbreak...
Let us take a moment to give thanks that the not-so-nice political commercials that dominated airwaves for much of this year have finally come to an...
In honor of Small Business Saturday this weekend, The Knot has released a study that lets consumers in on a little trade secret: Making weddings...
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events...
Looking to convert more wedding and event clients from your website? Then check out the latest session in the Society of American Florists’ WebBlast...
Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists,...
If tradition continues, droves of women around the country now sport a sparkly new accessory on their left hands, thanks to all those holiday and...
For her Oct. 12 wedding to Jack Brooksbank, Princess Eugenie honored royal tradition while also incorporating rich fall colors in her floral décor....
If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer...
Persuading brides-to-be to go all out on lavish floral arrangements for their ceremony and reception isn’t the only way to increase your wedding...
Champagne and tinsel weren’t the only things sparkling this holiday season. Chances are a substantial number of women in your community received a...
Tell the newly engaged and prospective bridal clients that your shop is “Married to Perfection” — so they can “Relax” if you’re handling their...