workshops Archives

Host How-Tos for Summer Sales Success

June 21, 2023 | Floral Industry News

Need an antidote for slower summer sales? Lean on the “experience economy”. Projected to be worth $12 billion in 2023, experience economy consumers...

Leverage Workshops to Create Loyal Customers

October 19, 2022 | Floral Industry News

You’ve developed a profitable workshop and a marketing plan to get registrations, and the event was a success! But if you really want to leverage...

Create Buzz for Your Floral Workshop

October 12, 2022 | Floral Industry News

You’ve planned a fall-themed workshop with an eye-popping project customers will love to take advantage of the season. But what’s your plan to get...

Make Floral Workshops Work For You

October 5, 2022 | Floral Industry News

Want to introduce your business and services to new customers, elevate your brand in the community — and bring in extra foot traffic at the same...

COVID Through My Eyes: Shutdown Spurs New Business Venture

June 23, 2021 | COVID-19, Floral Industry News

Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...

AIFD Symposium Sneak Peek: Focus on Hands-On Learning, Vendor Partnerships

July 3, 2019 | Floral Industry News

This time of year, many Americans are focused on barbecues, pool time and fireworks, but for hundreds of floral industry members, the Fourth of July...

Host How-Tos for Summer Sales Success

Leverage Workshops to Create Loyal Customers

Make Floral Workshops Work For You

COVID Through My Eyes: Shutdown Spurs New Business Venture

AIFD Symposium Sneak Peek: Focus on Hands-On Learning, Vendor Partnerships

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Host How-Tos for Summer Sales Success

Leverage Workshops to Create Loyal Customers

Create Buzz for Your Floral Workshop

Make Floral Workshops Work For You

COVID Through My Eyes: Shutdown Spurs New Business Venture

AIFD Symposium Sneak Peek: Focus on Hands-On Learning, Vendor Partnerships

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