Instructions: To send this press release to your local media, copy the text below onto your shop’s letterhead. Feel free to personalize the press release with your own quotes, unique tips and advice. Consider delivering it with a small arrangement or bud vase for big impact.
FOR IMMEDIATE RELEASE
CONTACT: (YOUR NAME AND PHONE NUMBER)
Fresh Twists for Mother’s Day Flowers
(YOUR CITY AND STATE) – For all the work Mom does throughout the year, she deserves to be pampered on Mother’s Day. Make your Mother’s Day extra special with these gift ideas from (INSERT YOUR SHOP NAME HERE):
- Invite Mom to brunch or dinner at her favorite restaurant and have a flower arrangement delivered right to your table for all to see.
- If your Mom is planning on attending worship on Mother’s Day, send her a beautiful floral corsage to wear.
- Give Mom something to relax with by wrapping a new book and asking your florist to place it into a fragrant flower bouquet with a note that reads, “Today is your day to relax!”
- Incorporate flowers into a theme gift. If Mom is an avid gardener, send a floral design that includes gardening goodies such as a trowel, garden gloves, seed packets and tools. If Mom is a bird watcher, how about a floral design in a bird feeder? An athletic would certainly appreciate a pair of workout shoes – with flowers arranged inside. Tennis balls, golf balls or sport headbands can be a unique addition to any floral arrangement. If Mom loves clothes or jewelry, tie a scarf or drape a necklace around a vase of flowers to make the gift extra special.
Even kids can make their gift of the Mother’s Day extra special. Here are a few ideas:
- Breakfast in bed is a treat that every Mom loves. Dads and kids can prepare a special morning for Mom by greeting her with a homemade breakfast in bed, on a tray adorned with fresh flowers.
- For a very personal tribute, write Mom a note telling her why you’re glad she’s your mom and attach it to a flower.
- Present Mom with a vase of her favorite flowers. On each stem tie a “coupon” for a chore that you promise to do.
For more ideas, visit SAF’s www.aboutflowers.com or contact (INSERT YOUR SHOP NAME HERE) at (INSERT WEB SITE) or call (INSERT PHONE NUMBER).
About (INSERT SHOP NAME)
(Give a brief description of your shop, with information on how long you’ve been in business, awards received, leadership experience, professional affiliations including your membership with SAF, and community involvement).
